This simply means that the significance of proper signage cannot be ignored when it comes to business planning in today’s society. A powerful sign grabs attention, conveys clear information, and creates a lasting impression.
Here are some key considerations to ensure your business signage makes a positive impact:
1. Keep it Clear and Concise
They are constantly exposed to visual inputs as they go through the environment. Your business sign must stand out and get the message across as fast as possible. Create a single message that centers on your brand name and what you do.
Do not go overboard with the text or complicate the design of the sign bearing the logo. Of course, you need your message to be easily readable from a distance when people are, for example, driving.
2. Design with Visibility in Mind
When thinking about design, do not forget about the position and visibility of the sign. Ensure the sign size is properly proportioned to the intended viewing distance, whether it is for pedestrians or motorists.
The contrasting colors that can easily be seen against the background will improve conspicuity. Another consideration is lighting. In case your sign is put in a poorly lit area, use LED illumination or reflective materials so that it can be seen at night.
3. Prioritize Safety and Regulations
It is possible that there are local ordinances that regulate the dimensions, locations, and lighting of exterior business signs. To not fall foul of legislation and thus receive a penalty or even have installation halted, these guidelines should be known.
For example, there may be restrictions regarding the material and dimensions of a sign that the owner of a particular building is permitted to place on the exterior of a building. Also, there are protection measures, which include the correctness of installations and parts that should have been designed to break away in areas affected by high winds.
4. Consider Long-Term Use
Since signage is more of a long-term investment, the best sign is one that lasts despite frequent exposure to different weather conditions. This should be a structure that could take a long time before it begins to show signs of deterioration as a result of bad weather, such as the use of plastic or metal in construction.
Select enduring lettering and graphics to write on that will not wear off quickly or fade away in the near future. You will therefore be advised to apply more resources to purchasing a good sign as compared to the amount you will spend on replacing a poor sign.
5. Using Signs for Safety
Sometimes, it may not be sufficient to advertise your brand or to label specific areas that require identification. Photoluminescent exit sign are safety signage that uses materials that can absorb light and then release it after some time.
They are especially useful where individuals can be threatened with the challenge of facing a power failure, for instance in corridors, staircases, or a fire exit. This is where the use of photo luminescent material comes in. This is a material that, when charged with electricity, gives out light in the absence of light to assist the occupants in moving through the dark at night.